Sans Superellipse Pymey 12 is a light, normal width, low contrast, upright, tall x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, modern, clean, neutral, friendly, functional, clarity, modernity, approachability, system design, versatility, rounded, geometric, open, crisp, minimal.
This sans-serif has a geometric, superellipse-driven construction: round characters read as rounded rectangles with smooth curves and flat-ish shoulders, while straights are clean and uniform. Strokes are even and unmodulated, with squared terminals that keep the texture crisp despite the rounded bowls. Proportions feel contemporary and compact, with open apertures (notably in c/e/s) and simple, readable forms across caps, lowercase, and numerals. The overall rhythm is steady and consistent, producing a tidy gray value in text.
It suits UI and product typography where clean outlines and consistent rhythm support fast scanning, and it scales well for labels, navigation, and instructional text. The geometric softness also works for modern branding systems and wayfinding that want a contemporary, approachable voice without ornament.
The tone is contemporary and matter-of-fact, with a friendly softness coming from the rounded geometry rather than any decorative detail. It feels calm, practical, and tech-adjacent—designed to stay out of the way while still looking considered.
The design appears intended to deliver a modern, highly legible sans with a distinctive superellipse geometry—pairing a disciplined, system-like structure with just enough rounding to feel approachable in everyday reading.
Details lean toward clarity over personality: the lowercase forms are straightforward and the numerals are simple and utilitarian, giving an interface-like reliability. The roundness is controlled and systematic, keeping the font from feeling overly playful while still avoiding a harsh, industrial edge.