Sans Normal Ogpy 20 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Realgar' by Emtype Foundry, 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, clean, impact, clarity, modernity, bold branding, rounded, geometric, heavy, compact, blocky.
A heavy, geometric sans with broad proportions, large counters, and a clear, even rhythm. Curves are built from near-circular bowls (O, C, G, 8) paired with flat terminals and straight-sided stems, creating a crisp, machined silhouette. The lowercase is simple and sturdy with rounded shoulders (m, n, h) and a single-storey a and g; joins are tight and the overall color is dense, prioritizing impact over delicacy. Numerals are bold and legible, with open shapes and minimal detailing that holds up at display sizes.
Best suited to headlines, posters, and branding where a bold, modern presence is needed. It can work for short UI labels, packaging callouts, and signage that benefits from high visual mass and clear letterforms, while longer text will feel heavy and attention-grabbing.
The tone is assertive and contemporary, with a friendly geometric warmth from its round forms. Its weight and broad stance give it a no-nonsense, headline-first voice that feels energetic and straightforward rather than refined or technical.
The design appears intended to deliver maximum impact with minimal stylistic noise: a geometric, sturdy sans that stays clean and readable while projecting a strong, contemporary personality.
Apertures are moderately open and bowls are generous, helping letters remain distinct despite the dense weight. The overall design leans toward display use, where its strong strokes and simple geometry read as intentional and confident.