Sans Normal Sudif 7 is a bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, packaging, branding, social media, friendly, playful, casual, warm, handmade, approachability, expressiveness, display impact, informal tone, rounded, soft, bouncy, brushy, lively.
A bold, right-leaning sans with rounded, brush-like terminals and a slightly uneven, hand-drawn rhythm. Strokes are thick and smooth with gentle modulation, favoring full curves over sharp corners; joins and counters stay open and readable despite the heavy weight. Proportions feel generous and somewhat irregular across characters, giving the set a lively texture, while the lowercase shows a prominent x-height and simplified, single-storey forms.
Best suited to short to medium-length display settings where its bold color and friendly slant can carry the design—headlines, posters, packaging callouts, branding accents, and social media graphics. It can also work for large UI or signage moments that benefit from warmth, though its expressive texture is less ideal for dense, small-size body copy.
The overall tone is cheerful and approachable, with an informal, human touch that reads more like a marker or brush note than a strictly mechanical typeface. Its buoyant shapes and soft endings give it a lighthearted, conversational voice suited to upbeat messaging.
The design appears intended to combine sans simplicity with a hand-made, brush-influenced energy, prioritizing approachability and impact over strict geometric uniformity. It aims to deliver strong display presence while keeping forms soft, rounded, and inviting.
Uppercase forms remain sturdy and clean, while the lowercase leans more cursive in feel, creating a noticeable (but cohesive) case contrast in personality. Numerals are heavy and rounded, matching the letterforms’ soft corners and informal stance.