Sans Normal Onbuj 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink and 'JT Mekito' by Jolicia Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, approachable, confident, playful, approachability, impact, clarity, brand voice, display strength, rounded, soft corners, geometric, compact, sturdy.
A heavy, rounded sans with compact proportions and softly chamfered terminals that keep the shapes feeling solid rather than sharp. Curves are smooth and broadly geometric, with generous counters that help the bold weight stay open in letters like O, Q, e, and a. Strokes are largely even, and joins are clean and un-fussy, giving the face a sturdy, contemporary rhythm. Lowercase forms are simple and functional, with a single-storey a and g and short, blocky extenders that reinforce a compact texture.
This font is well suited to headlines and short bursts of text where a strong, friendly voice is needed. It works well for branding, packaging, posters, and signage, where its compact, rounded shapes maintain clarity and presence. In longer passages it will feel dense, so it’s best paired with a lighter companion for extended reading.
The tone is friendly and contemporary, with a confident, no-nonsense presence. Rounded details and broad curves add approachability and a slightly playful warmth, making it feel more personable than austere. Overall it reads as modern and utilitarian, suited to clear, upbeat messaging.
The design appears intended to deliver a bold, contemporary sans that stays approachable through rounded geometry and open counters. It prioritizes immediate legibility and brand-friendly character, aiming for a sturdy display texture that remains clean and uncomplicated in use.
The numeral set matches the rounded, compact construction, with wide, stable figures and clear interior shapes (notably 6, 8, and 9). Uppercase forms are straightforward and geometric, producing a dense, even color in headings. The overall spacing and heavy strokes create strong impact, especially at display sizes.