Sans Normal Ormab 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' by Monotype, 'Pragmatica' by ParaType, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sturdy, impact, clarity, modernity, approachability, geometric, rounded, compact, clean, blocky.
This typeface is a heavy, geometric sans with broad, rounded curves and firm, straight-sided strokes. Counters are relatively open for the weight, with smooth circular forms in letters like O and C and a consistent, even stroke texture across the set. Terminals are clean and mostly blunt, giving the shapes a compact, solid feel, while joins and diagonals (such as in K, V, W, and X) stay crisp and stable. Lowercase forms are straightforward and sturdy, with minimal modulation and a clear, utilitarian construction.
Best suited to display roles where impact matters: headlines, posters, brand marks, packaging, and short callouts. It also works well for signage and interface labels when set large enough to preserve interior clarity in the heaviest strokes.
The overall tone is assertive and upbeat—bold enough to feel attention-grabbing, but rounded enough to remain approachable. It reads as contemporary and no-nonsense, with a friendly, retail-ready energy rather than a formal or literary one.
The design appears intended to deliver maximum presence with clean, geometric shapes, balancing blunt strength with rounded friendliness for contemporary communication. It aims for high visibility and a consistent, modern rhythm across letters and numbers.
Spacing and proportions favor strong silhouettes and quick recognition at larger sizes, with counters and apertures tuned to keep the dense weight from clogging. Numerals match the letterforms in mass and geometry, supporting a consistent typographic color in mixed alphanumeric settings.