Slab Contrasted Lema 1 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, branding, packaging, sturdy, retro, editorial, friendly, confident, impact, warmth, print character, clarity, heritage tone, bracketed, ball terminals, soft corners, ink-trap feel, rounded joins.
A sturdy slab-serif with pronounced bracketed serifs and a compact, weighty build. Strokes show noticeable contrast and a slightly softened, inked-in feel where joins and terminals thicken, giving counters a rounded, resilient shape. The lowercase is readable and workmanlike, with a single-storey “a” and “g,” and several letters featuring ball-like terminals that add warmth. Numerals are heavy and emphatic, with broad curves and stable verticals that keep forms clear at display sizes.
Best suited for headlines, posters, and short text where its strong slabs and rounded detailing can be appreciated. It can also support branding and packaging that want a classic, print-forward voice with approachable character. For longer passages, it will be most comfortable at larger sizes where the weight and contrast don’t feel dense.
The overall tone is confident and dependable, with a retro editorial flavor reminiscent of classic print typography. Softened terminals and rounded internal shapes temper the heft, making it feel approachable rather than severe. It reads as bold and assertive while still friendly and slightly playful in the details.
The design appears intended to blend traditional slab-serif authority with softer, more contemporary friendliness. It emphasizes impactful silhouettes and clear, bold shapes while adding rounded terminals and subtle swelling to keep the tone warm and personable.
Curved letters (like C, G, O, S) lean into generous rounding, while the slabs stay crisp enough to maintain structure. The rhythm is punchy and high-contrast for a slab, giving headings a strong pattern without becoming overly rigid.