Cursive Sogan 7 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: posters, packaging, social media, greeting cards, branding, friendly, casual, playful, crafty, approachable, handmade feel, friendly display, casual emphasis, youthful tone, personal voice, brushy, rounded, bouncy, organic, informal.
A brush-pen style script with thick, rounded strokes and gently tapered terminals that mimic felt-tip pressure. Letterforms are mostly upright with a lively, slightly bouncy baseline and variable stroke widths that keep the texture hand-made. Shapes are compact with small counters and soft joins; many lowercase forms show simple, connected handwriting logic while still reading clearly in mixed-case settings. Numerals are sturdy and rounded, matching the same marker-like rhythm and weight.
This style works well for display uses where a friendly, hand-lettered voice is desired—posters, packaging callouts, café menus, greeting cards, and social media graphics. It can also suit logo wordmarks and branding accents when used at moderate-to-large sizes to preserve its brush texture.
The overall tone is warm and informal, like quick handwritten notes or craft lettering. Its energetic rhythm and soft, inky edges feel personal and upbeat, leaning playful rather than formal or elegant.
The design appears intended to deliver an easygoing handwritten look with the visual weight and immediacy of a marker or brush pen. It prioritizes personality and warmth, offering a bold, legible script for casual headlines and short, expressive phrases.
The texture stays consistent across the alphabet, with occasional simplified joins and open curves that help maintain legibility in longer phrases. Uppercase letters act like expressive initials—larger, looser, and more gestural—while lowercase remains more rhythmic and compact.