Slab Square Hivo 6 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Kairos' by Monotype (names referenced only for comparison).
Keywords: sports branding, posters, headlines, signage, packaging, athletic, western, industrial, assertive, retro, impact, ruggedness, heritage, momentum, legibility, blocky, angular, bracketed, compact, punchy.
A heavy, forward-leaning slab serif with broad proportions and a distinctly angular construction. Strokes are thick and fairly even, with squared-off slabs and cropped corners that create a faceted, almost machined silhouette. Counters are tight and rectangular, joins are crisp, and terminals tend to end in flat planes rather than tapered points, giving the letterforms a rugged, poster-ready mass. The rhythm is energetic and condensed in detail despite the overall width, with sturdy horizontals and prominent slab feet that keep lines visually anchored.
Best suited to high-impact display work where strong silhouettes matter—team identities, event posters, product packaging, and bold signage. It can also work for short bursts of text (taglines, pull quotes) when a tough, retro-leaning voice is desired, but its dense color and angular details will be most effective at larger sizes.
The font reads bold and muscular, with a sporty, no-nonsense tone. Its sharp corners and chunky slabs suggest heritage signage and athletic branding, blending a vintage flavor with an industrial, hard-working attitude.
The design intent appears to prioritize maximum impact and recognizability through blocky slabs, squared terminals, and a consistent italic slant. It aims to deliver a confident, durable look that feels at home in branding and headline contexts where authority and momentum are key.
Uppercase forms appear especially squared and structured, while lowercase keeps the same blocky logic for strong texture in paragraphs. Numerals follow the same robust geometry, emphasizing flat ends and solid presence for scoreboards, labels, and headlines.