Serif Normal Modal 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, branding, posters, refined, dramatic, classical, luxury, impact, elegance, premium, editorial voice, classic revival, bracketed, sharp, crisp, sculpted, calligraphic.
This is a high-contrast serif with crisp hairlines and strongly weighted vertical stems, producing a distinctly chiseled black-and-white texture. Serifs are bracketed and sharp, with tapered terminals and occasional teardrop-like joins that add a subtly calligraphic flavor. Proportions lean toward compact, display-friendly shapes with lively curves—noticeable in round letters like O, C, and G—and a rhythmic mix of sturdy uprights and delicate connecting strokes. Numerals follow the same contrast logic, with elegant thin entry strokes and bold main forms.
Best suited to headlines, deck copy, pull quotes, and magazine-style editorial typography where the high contrast can be appreciated. It can also serve premium branding applications—logotypes, packaging, and campaign titles—especially when set with generous tracking and line spacing. For long passages, it will likely perform best at comfortable text sizes and in well-printed or high-resolution contexts.
The overall tone feels polished and editorial, with a confident, fashion-forward drama typical of high-contrast serifs. It reads as traditional and cultured, yet energetic enough to feel contemporary in headlines. The sharp detailing and pronounced stroke modulation convey a sense of luxury and authority.
The design appears intended to deliver a classic, high-contrast serif look with modern crispness: bold vertical structure for impact paired with refined hairlines for elegance. It aims to provide a recognizable, premium voice for editorial and brand-led typography while keeping letterforms conventional enough to remain broadly usable.
In the text sample, the strong vertical emphasis and fine hairlines create a striking cadence at larger sizes, while tight internal spaces in some lowercase (notably a, e, s) suggest it is most comfortable when given adequate size and spacing. The italic is not shown; all glyphs appear upright. The design maintains consistent contrast and serif treatment across uppercase, lowercase, and figures, supporting a cohesive typographic color.