Sans Normal Ihmid 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cadmium' by AVP, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Haboro Soft' by insigne (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, signage, friendly, playful, approachable, soft, casual, approachability, softening, modern simplicity, high impact, rounded, chunky, monoline, soft terminals, compact.
A rounded, monoline sans with generously softened corners and thick, even strokes. Curves dominate the construction, with circular bowls, smooth joins, and blunt, rounded terminals that keep the texture dense and consistent. Proportions feel slightly compact, with sturdy verticals and simplified diagonals; counters are open enough to stay clear at display sizes while preserving a solid, blocky color in text. The lowercase includes single-storey forms (notably a and g), reinforcing a simplified, contemporary rhythm.
Well suited to branding and packaging that needs a friendly, modern voice, as well as posters, short headlines, and signage where high-impact rounded letterforms help maintain clarity. It can also work for UI labels or product naming when a soft, approachable tone is desired.
The overall tone is warm and unthreatening, with a playful, kid-friendly softness that reads as informal and welcoming. Its rounded geometry and heavy presence give it a cheerful, tactile quality—more cozy than technical.
This design appears intended to deliver a modern rounded sans that stays visually strong while remaining approachable. The simplified, circular construction and rounded terminals aim for easy readability and a gentle personality rather than sharp precision.
Distinctive details include a straightforward, geometric digit set and a clean, simplified lowercase that prioritizes smooth continuity over calligraphic nuance. The ampersand is rounded and compact, matching the font’s overall softness and weight distribution.