Sans Contrasted Lerat 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, packaging, pull quotes, lively, stylish, expressive, modernist, kinetic, add motion, inject personality, stylized readability, modern flair, slanted, calligraphic, tapered, rounded, open counters.
This typeface is a slanted sans with calligraphic construction and noticeable tapering through strokes, creating a flowing, handwritten rhythm while retaining largely sans-serif letterforms. Curves are smooth and rounded with open counters, and joins often narrow into pointed terminals that add momentum across lines. Uppercase forms feel clean and streamlined, while the lowercase introduces more cursive-like behavior (single-storey a and g, looped descenders, and a lively, angular italic skeleton). Figures follow the same drawn, tapered logic, with rounded bowls and sharp, angled finishes that keep them visually consistent with the letters.
It suits branding and editorial display where a distinctive, forward-leaning voice is needed, such as headlines, posters, packaging, and promotional materials. In short passages it can add character to pull quotes or featured text, especially where a modern, kinetic feel is desired.
The overall tone is energetic and contemporary, with a fashionable, slightly theatrical flair. Its slant and tapered strokes give it a sense of motion and personality, reading more expressive than neutral while still staying legible.
The design appears intended to merge the clarity of a sans with the expressiveness of an italic, calligraphic gesture. It prioritizes motion, rhythm, and a recognizable silhouette over strict neutrality, offering a personality-forward option for display and stylized text.
Spacing appears designed for continuous text, with a steady rhythm and clear differentiation between key shapes (e.g., I/J, O/Q, and similar curves). The italic angle is consistent across cases, and the stroke modulation tends to emphasize entry/exit strokes, reinforcing a pen-like gesture without introducing true serifs.