Sans Contrasted Okrul 3 is a regular weight, wide, medium contrast, italic, tall x-height font.
Keywords: branding, editorial, headlines, posters, packaging, modernist, humanist, expressive, confident, expressive sans, display emphasis, contemporary branding, editorial voice, dynamic rhythm, oblique, calligraphic, dynamic, open forms, rounded joins.
This typeface is an oblique, sans-leaning design with noticeably calligraphic modulation and a lively, forward rhythm. Strokes swell and taper through curves and joins, creating a crisp, energetic texture while maintaining clean, largely unbracketed terminals. Counters are open and generous, with rounded internal shapes and smooth, continuous curves; the lowercase shows a tall, prominent x-height that reads strongly in short lines. The overall color is even but animated by subtle stroke contrast and the slanted construction, giving forms a slightly hand-drawn, contemporary finish rather than a rigid geometric feel.
It performs best in branding, editorial headlines, pull quotes, posters, and packaging where its slanted energy and stroke modulation can be appreciated at display sizes. It can also work for short UI labels or subheads when you want a distinctive, design-led tone without becoming overly ornate.
The tone is modern and editorial, combining clarity with a fashionable, expressive slant. It feels brisk and confident, with a touch of sophistication that suggests design-forward branding and publishing rather than utilitarian signage.
The design appears intended to bridge a clean sans structure with a calligraphic, oblique gesture—delivering a contemporary, stylish voice that stands out in titles and brand marks while remaining readable in short passages.
The numerals and capitals share the same oblique momentum and modulation, keeping a consistent voice across mixed settings. Letterforms show a preference for smooth, rounded bowls and open apertures, which helps maintain legibility despite the energetic stroke behavior.