Sans Normal Wanem 2 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Contemporary Sans' by Ludwig Type and 'Skeena' by Microsoft Corporation (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, humanist, casual, approachable, warm, approachability, readability, modern utility, softness, versatility, rounded terminals, soft curves, low tension, open counters, lively rhythm.
This typeface uses soft, rounded stroke endings and gently swelling curves that give the letterforms a smooth, slightly hand-shaped feel while remaining clean and consistent. Capitals are sturdy and simple, with subtly rounded corners and a calm, even color on the page. Lowercase forms are clear and open, with single-storey shapes where expected and a modest, readable rhythm; the dot on i/j is round and the numerals are straightforward with softened joints. Overall proportions feel balanced rather than geometric, favoring comfortable shapes and generous counters for clarity.
It suits interface copy and product experiences where a warm, approachable voice is needed, as well as brand identities seeking a friendly, modern presence. The even texture and open forms also make it workable for editorial layouts and short-to-medium passages, while the softened shapes can be effective in signage or display settings where a welcoming tone is preferred.
The tone is friendly and relaxed, with a human, conversational character that avoids sharpness or rigidity. Its rounded finishing and easy curves create an inviting, informal mood without tipping into novelty.
The design appears intended to combine everyday readability with a personable, rounded aesthetic—delivering a contemporary sans feel that’s comfortable in text while conveying warmth and approachability.
The design maintains a consistent softness across letters and figures, producing a cohesive texture in paragraphs. Curved letters (like C, G, S) show smooth transitions, and the overall spacing reads evenly in the sample text, supporting continuous reading.