Serif Normal Ulmuv 3 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, logotypes, elegant, airy, refined, luxury appeal, editorial voice, display refinement, modern classic, hairline, delicate, didone-like, crisp, stylish.
A refined serif with hairline-thin horizontals and sharply tapered transitions into fuller vertical strokes, producing a distinctly high-contrast, fashion-forward rhythm. Serifs are fine and precise, with crisp terminals and a clean, upright stance. Counters are generous and round, and the overall spacing feels open, letting the thin strokes breathe at display sizes. The lowercase shows classic, restrained shapes (notably a two-storey g and delicate joins), while figures follow the same elegant contrast and narrow stress.
Well suited to magazine headlines, lookbooks, luxury branding, and other display-driven settings where refinement is a priority. It can work for short editorial subheads and pull quotes when printing or rendering quality is high and sizes are not too small.
The tone is luxurious and poised, leaning toward contemporary editorial sophistication. Its razor-thin detailing and calm proportions communicate restraint, polish, and a premium sensibility rather than warmth or robustness.
The design appears intended to deliver a modern, couture-leaning serif voice built around extreme stroke contrast, delicate detailing, and confident, upright proportions for high-impact display typography.
Because many horizontals and hairlines are extremely fine, the design reads best when reproduced cleanly and at sizes where the contrast can be appreciated without the light strokes visually dropping out. The letterforms maintain a consistent, controlled geometry across caps, lowercase, and numerals, reinforcing a curated, high-end feel.