Sans Normal Morey 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Transforma' by Fontfabric, 'EquipExtended' by Hoftype, 'Bajazzo' by Schriftlabor, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, chunky, friendly, retro, punchy, high impact, friendly display, retro pop, brand voice, rounded, soft corners, geometric, compact, ball terminals.
A heavy, rounded sans with broad proportions and a strongly geometric build. Curves are circular and full, counters are tight, and joins stay clean with minimal modulation, giving the shapes a solid, poster-like mass. Terminals tend to be blunt or softly rounded, and several letters incorporate distinctive ball-like dots/counters (notably in g, j, and q), adding a quirky, graphic rhythm. The overall spacing and forms read dense and compact, optimized for impact rather than delicate detail.
Best suited to headlines, posters, packaging, and brand marks where a strong silhouette and high visual presence are needed. It also works for short, energetic statements in advertising or social graphics, but is less appropriate for long reading due to its dense counters and highly graphic weight.
The tone is bold and upbeat, with a toy-like friendliness that leans retro and pop. Its chunky geometry and bubbly details feel informal and attention-seeking, making the voice more expressive than neutral.
The design appears intended to deliver maximum impact with friendly, rounded geometry and memorable, characterful details. It prioritizes bold recognition and a playful brand voice over neutrality, aiming to stand out quickly in display settings.
The numerals follow the same rounded, heavyweight logic, with simplified shapes and tight interior apertures for a cohesive, uniform color. The lowercase includes several idiosyncratic details—especially the single-storey a and the embellished g/q/j—that give the face a recognizable personality in text.