Sans Normal Opbig 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi' and 'Akagi Pro' by Positype and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, straightforward, solid, impact, legibility, approachability, modernity, simplicity, rounded, clean, neutral, open, sturdy.
A heavy, rounded sans with broadly proportioned forms and smooth, continuous curves. Stroke endings are clean and unbracketed, with minimal modulation and a compact, even rhythm. Counters are generally open and circular (notably in O, Q, and 0), while joins and diagonals (K, V, W, X) stay crisp without becoming sharp or spiky. The lowercase has simple, single-storey constructions where expected (a, g), and the numerals are wide and highly legible with generous interior space in 8 and 9.
Best suited to headlines, posters, packaging, and branding where a strong, friendly sans voice is needed. It also works well for signage and short UI labels thanks to open counters and straightforward letterforms, though the heavy texture is most impactful at larger sizes.
The overall tone is confident and approachable, pairing a contemporary, no-nonsense presence with rounded warmth. It reads as practical and friendly rather than technical or austere, making it feel familiar and easy to trust.
The design appears intended to deliver a dependable, contemporary sans presence with rounded geometry and high immediacy. It prioritizes clarity and impact, aiming for a versatile display voice that remains approachable.
Large punctuation and ample counters help maintain clarity at display sizes, while the broad letterforms and weight create strong color on the page. The shapes lean toward geometric simplicity but retain enough optical adjustment to avoid feeling rigid.