Sans Normal Usbir 7 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, headlines, editorial, posters, lively, informal, quirky, humanist, friendly, add motion, humanize tone, soften modernity, create warmth, calligraphic, slanted, round, soft, expressive.
A slanted, rounded sans with a distinctly human hand in the drawing. Strokes are smooth and moderately contrasted, with subtle tapering and softened terminals that keep counters open and forms airy. The italic angle is consistent across uppercase, lowercase, and numerals, and the overall rhythm feels slightly elastic, with some glyphs showing gentle width variation and playful curve tension rather than strict geometric uniformity.
This font suits branding and packaging that benefit from an informal, friendly voice, as well as headlines and short editorial display where the slanted rhythm adds momentum. It can also work for posters and promotional graphics that want a softer, more human alternative to rigid italics.
The tone is warm and personable, with a slightly mischievous, storybook energy. Its lively motion and soft shaping make it feel approachable and expressive rather than formal or technical.
The design appears intended to provide an easygoing italic with a hand-influenced rhythm—more expressive than a neutral sans, but still clean enough to stay legible in continuous text at moderate sizes.
Uppercase forms read clean and simple, while the lowercase introduces more personality through curved joins and lightly flared endings. Numerals follow the same slanted, rounded logic, maintaining a cohesive texture in mixed alphanumeric settings.