Sans Normal Apbiv 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Ghino' by Fontmachine, 'Malva' by Harbor Type, 'Intelo' by Monotype, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, friendly, clean, functional, versatility, legibility, contemporary tone, brand friendliness, clarity, rounded, geometric, open apertures, even rhythm, high legibility.
A clean, rounded sans with largely geometric construction and smooth, continuous curves. Strokes are even and straightforward, with broad, open counters and clear interior space that keeps forms readable at a range of sizes. Uppercase shapes feel sturdy and calm, while lowercase letters show simple, contemporary detailing—single-storey “a” and “g,” a compact shoulder on “r,” and a round, open “e.” Numerals are similarly simple and rounded, with a straightforward “1” and balanced, circular “0/8/9” forms.
This font suits interface and product text where clarity and consistent rhythm are important, and it also performs well for editorial copy and general-purpose layouts. Its rounded geometry makes it a good fit for contemporary branding, simple packaging, and clear signage or wayfinding that benefits from open forms.
The overall tone is modern and approachable, with a neutral voice that reads as practical rather than expressive. Rounded shapes soften the texture, giving it a friendly, contemporary feel suitable for everyday interface and brand communication.
The design appears intended as a versatile, modern sans that prioritizes legibility and neutrality while adding a subtle warmth through rounded, geometric letterforms. It aims to stay unobtrusive in text while remaining crisp and confident in display settings.
Cap proportions and spacing produce an even typographic color, and the generous apertures help avoid clogging in dense text. Diagonal forms (like V/W/X/Y) are crisp without feeling sharp, supporting a balanced, steady rhythm in running copy.