Slab Contrasted Erwu 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Polyphonic' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, logotypes, signage, packaging, western, retro, confident, playful, chunky, attention-grabbing, vintage poster, signage clarity, bold branding, bracketed, bulky, rounded, high-impact, posterlike.
A heavy, slab-serif display face with broad proportions and compact counters. The strokes are thick and generally even, with subtly rounded joins and bracketed slab terminals that read as sturdy blocks rather than delicate serifs. Curves are full and generous (notably in C, O, S), while the slabs introduce a squared-off rhythm that keeps forms grounded and emphatic. Spacing appears relatively tight at large sizes, contributing to a dense, poster-forward texture in text.
Best suited to headlines and short-form setting where its mass and slabs can do the work—posters, storefront or event signage, bold brand wordmarks, and packaging fronts. It can also be used for punchy pull quotes or section headers where a retro, high-impact voice is desired.
The overall tone is bold and extroverted, with a vintage, old-poster character that suggests Americana and classic signage. Its chunky slabs and rounded interiors give it a friendly, slightly playful swagger while still feeling confident and authoritative.
Designed to deliver maximum impact with a sturdy slab foundation and soft, rounded curves, balancing assertive presence with approachable warmth. The consistent, blocky terminals and compact counters suggest an intention toward display typography that evokes vintage printing and signage traditions.
Lowercase forms lean toward single-storey simplicity (e.g., a, g), reinforcing the display intent and improving clarity at large sizes. Numerals are similarly weighty and rounded, matching the letterforms for consistent, attention-grabbing set pieces.