Sans Superellipse Orluy 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, assertive, industrial, sporty, compact, urban, impact, space saving, modern utility, bold branding, strong legibility, condensed, blocky, rounded corners, flat terminals, high impact.
A compact, heavy sans with condensed proportions and squared-off, rounded-rectangle construction. Strokes are consistently thick with minimal modulation, and terminals are predominantly flat, creating a strong, poster-like color on the page. Counters are tight and often rectangular, with simplified joins and pragmatic geometry that keeps forms sturdy at large sizes. The lowercase is built with a sturdy, workmanlike rhythm and short extenders, while figures follow the same dense, block-forward construction for uniform emphasis.
Best suited for headlines, posters, and display typography where maximum impact is needed in limited horizontal space. It also works well for signage, packaging, labels, and bold brand systems that benefit from a compact, engineered look and strong typographic color.
The overall tone is forceful and utilitarian, with a no-nonsense presence that feels contemporary and industrial. Its compact width and blunt shapes give it an energetic, sporty edge suited to attention-grabbing messaging rather than subtle text setting.
The font appears designed to deliver high-impact communication with a compact footprint, emphasizing sturdiness and clarity through simplified geometry and softened rectangular curves. It prioritizes visual force and consistency across caps, lowercase, and numerals for bold graphic settings.
The design’s superelliptical roundness shows up as softened corners rather than overtly circular bowls, helping the face feel engineered and cohesive. Spacing appears intentionally tight for impact, with a sturdy silhouette that reads as solid blocks in lines of text.