Serif Normal Vumir 2 is a very light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, fashion, luxury branding, magazines, headlines, elegant, refined, classic, elegance, luxury, editorial emphasis, display clarity, classic refinement, hairline, didone-like, crisp, delicate, formal.
A very high-contrast serif with hairline horizontals and sharply tapered joins, creating a crisp black-and-white rhythm. Serifs are thin and precise, with a largely vertical stress and clean, controlled curves; round letters like O and Q show smooth bowls with minimal modulation in the thick strokes and extremely fine connecting strokes. Uppercase proportions feel poised and spacious, while the lowercase maintains a moderate x-height with narrow, delicate terminals and compact counters. Numerals follow the same refined contrast, with slender diagonals and fine entry/exit strokes that keep the overall texture light and airy.
This typeface is well suited to magazine headlines, fashion and beauty layouts, luxury branding, and refined title treatments where sharp contrast and a light text color are desirable. It performs best in display sizes for invitations, packaging, and pull quotes, and can work for short text passages in high-quality print or high-resolution digital settings.
The overall tone is polished and luxurious, projecting a high-end editorial sensibility. Its sharp contrast and restrained details read as formal and stylish, with a slightly dramatic, fashion-forward edge when set large.
The design appears intended to deliver a contemporary take on classic high-contrast serif construction, emphasizing elegance, precision, and a light, upscale page color. Its disciplined forms and dramatic contrast suggest a focus on editorial and branding scenarios rather than utilitarian body text.
The extreme stroke contrast makes thin details visually fragile at small sizes or on low-resolution output, while larger sizes emphasize the crisp serifs and sculpted curves. Spacing appears open enough for display settings, and the letterforms maintain a consistent, disciplined geometry across capitals, lowercase, and figures.