Sans Normal Lunup 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Reman Sans' by Propertype and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, punchy, retro, sporty, friendly, impact, motion, approachability, display, chunky, rounded, slanted, bouncy, soft-cornered.
A heavy, right-slanted sans with rounded geometry and a compact, chunky footprint. Strokes stay broadly uniform, with smooth curves and softened joins that keep counters open despite the weight. The forms lean on circular bowls (notably in O, o, and 8) and broad, slightly tapered terminals, giving a lively, forward-leaning rhythm. Uppercase letters read as sturdy and compact, while lowercase shapes maintain clear differentiation with simple, single-storey constructions and generous dots on i/j.
Best suited for short, high-impact settings such as headlines, posters, logos, and bold brand phrases where the slanted, rounded weight can do the work. It can also perform in packaging and event or sports-related graphics that benefit from a punchy, friendly voice, while extended body text may feel heavy and tight at smaller sizes.
The overall tone is energetic and approachable, combining a sporty forward motion with a slightly retro, display-oriented friendliness. Its rounded heft feels confident and upbeat rather than formal, making it well suited to attention-grabbing, optimistic messaging.
The design appears intended as a bold, italicized display sans that balances legibility with personality, using rounded construction and consistent slant to convey motion and confidence. Its geometry prioritizes strong silhouettes and simple, familiar letterforms for quick recognition in branding and promotional contexts.
Numerals are bold and simplified with strong silhouettes, with the 0 and 8 especially circular and prominent at text sizes. The slant is consistent across letters and figures, creating cohesive momentum in longer lines. Apertures and counters are designed to remain readable, though the dense weight favors larger sizes.