Sans Normal Edkem 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, posters, captions, modern, clean, friendly, airy, clarity, modern tone, soft emphasis, versatility, neutrality, humanist, rounded, open, soft, simple.
A light, slanted sans with gently rounded terminals and a smooth, continuous stroke. Curves are broad and open, with circular counters in forms like O, Q, and 0, and an overall even rhythm across the alphabet. The lowercase shows a straightforward, single-storey construction for a and g, a compact shoulder on r, and a modest tail on y, keeping silhouettes clear and uncomplicated. Numerals follow the same soft geometry, with simple, readable shapes and minimal ornamentation.
It suits interface typography, captions, and informational layouts where a light, slanted sans can add emphasis while staying restrained. The open shapes and steady rhythm also work well for modern branding, short editorial passages, and display settings where a clean, airy texture is desired.
The tone is contemporary and approachable, combining a clean sans structure with a mild, human warmth from its rounded joins and relaxed italic angle. It feels unobtrusive and calm, suitable for designs that want a modern voice without sharpness or rigidity.
The design appears intended to provide a contemporary italic sans for everyday typography—clear and neutral in structure, softened by rounded details to keep the voice friendly. It aims for an even reading rhythm and a cohesive look across letters and numerals for consistent use in both text and display contexts.
Spacing appears balanced in running text, supporting an even texture at paragraph sizes. The italic slant reads as an intentional style rather than a purely calligraphic construction, preserving a consistent geometric feel across uppercase, lowercase, and figures.