Serif Forked/Spurred Uhru 10 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, signage, packaging, victorian, western, circus, vintage, dramatic, display impact, heritage feel, ornamental character, sign-paint influence, ornate, spurred, flared, bracketed, ball terminals.
A very heavy serif with pronounced contrast and a sculpted, display-first build. Stems end in flared, forked-looking spurs and bracketed serifs, with frequent mid-stem notches and hooked joins that create a carved, woodtype-like rhythm. Counters are compact and tightly shaped, while curves (notably in C, G, O, S, and the numerals) show strong swelling and sharp tapers. The lowercase is sturdy and slightly condensed in feel, with prominent ball/teardrop terminals and deep internal cuts that emphasize the black mass and give the face a textured silhouette.
Best suited to display settings where its strong silhouette and ornamental terminals can read clearly—posters, event titles, storefront or wayfinding-style signage, product labels, and bold brand marks. It also works well for short pull quotes or section headers when paired with a simpler body text for contrast.
The font projects a theatrical, old-world show-poster energy—equal parts Victorian ornament and frontier boldness. Its dramatic cuts and spurs feel attention-seeking and celebratory, evoking signage, fairground typography, and heritage branding rather than quiet editorial reading.
The design appears intended to reinterpret decorative serif woodtype and ornate 19th‑century display lettering with a modern, consistent digital outline—maximizing impact through heavy color, high contrast, and distinctive spurred terminals.
At text sizes the dense black and tight counters can close up, while the distinctive spurs and notches remain highly recognizable. The numerals carry the same flared-serf structure and high-contrast shaping, helping headlines and price points stay stylistically consistent.