Script Edmul 7 is a bold, normal width, high contrast, italic, short x-height font.
Keywords: posters, branding, packaging, signage, headlines, playful, retro, friendly, whimsical, folksy, expressive display, handmade feel, vintage charm, friendly branding, brushy, bouncy, swashy, rounded, lively.
A lively, brush-like script with a forward slant and pronounced thick–thin modulation. Letterforms are built from rounded, swelling strokes with tapered terminals and occasional teardrop-like ends, giving a painted, calligraphic feel. The set mixes cursive motion with readable, standalone shapes; capitals are large and characterful with soft swashes, while lowercase forms are compact with a relatively small x-height and energetic ascenders/descenders. Overall rhythm is buoyant and slightly irregular in a hand-drawn way, with variable stroke joins and subtly uneven curves that reinforce the handmade texture.
Best suited for short, attention-grabbing settings such as posters, product packaging, café or boutique signage, and branding marks where a friendly handmade voice is desired. It works especially well at display sizes, where the stroke contrast and soft swashes can be appreciated without compromising clarity.
The font communicates warmth and personality, leaning into a cheerful, nostalgic tone. Its springy movement and bold brush presence make it feel informal and welcoming, with a hint of vintage sign-painting charm.
Likely designed to provide a bold, personable script that feels hand-painted rather than mechanically smooth, balancing decorative flair with clear letter differentiation. The emphasis appears to be on expressive headlines and logo-style phrases with a nostalgic, upbeat character.
Uppercase letters carry much of the decorative weight, featuring fuller bowls and more flourish than the lowercase. Numerals match the brushy style with rounded contours and strong contrast, staying legible while retaining the same handcrafted bounce seen in the letters.