Sans Normal Radam 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida (names referenced only for comparison).
Keywords: packaging, posters, headlines, children's media, branding, playful, friendly, casual, soft, quirky, approachability, playfulness, display impact, informality, warmth, rounded, blobby, chunky, bouncy, informal.
A rounded, heavy sans with soft terminals and smoothly swollen strokes that create a slightly blobby, hand-shaped feel. Curves dominate the construction, with wide bowls, compact apertures, and gentle, inconsistent stroke swelling that adds an organic rhythm without looking like a script. Corners are fully eased, joins are thick and cushioned, and counters tend to be generous and rounded, producing clear silhouettes at display sizes. Overall spacing reads open and comfortable, with a lively mix of widths that keeps word shapes animated.
Best suited to display roles where personality matters: packaging, playful branding, posters, and short headlines. It can work for brief passages in informal contexts, especially at moderate-to-large sizes where the rounded counters and soft joins stay crisp. The friendly texture also fits educational materials, event graphics, and social content where a welcoming tone is desired.
The tone is upbeat and approachable, leaning toward a kid-friendly, snackable personality rather than corporate neutrality. Its soft geometry and bouncy proportions suggest warmth and humor, making text feel conversational and lighthearted. The overall impression is friendly and slightly eccentric, like a rounded marker or molded plastic lettering.
The design appears intended to deliver a bold, approachable sans voice with an intentionally soft, rounded construction and a touch of quirky, handmade variation. Its proportions and terminal treatment prioritize charm and immediacy over strict geometric precision, aiming for high-impact readability with a warm, playful character.
The figures and lowercase share the same soft, inflated logic as the caps, keeping texture consistent across mixed-case settings. Round letters (like O/Q and e/c) feel especially plush, while straighter forms (like I/L/T) retain rounded ends that prevent the line from becoming rigid.