Sans Normal Afkov 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Manifestor' by Stawix, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, techy, confident, modern, energetic, impact, clarity, momentum, modernity, approachability, oblique, geometric, rounded, clean, compact.
This typeface is a heavy, oblique sans with smooth, rounded construction and minimal stroke modulation. Curves are broadly elliptical and terminals are clean and open, producing a streamlined, forward-leaning silhouette. Uppercase forms read compact and stable, while the lowercase maintains an even, workmanlike rhythm with simple, uncluttered joins and counters. Numerals are sturdy and legible, with round figures like 0/8/9 showing generous interior space for the weight.
It performs best in attention-grabbing settings such as headlines, short promotional copy, and brand marks where the weight and slant can convey momentum. It also suits packaging and signage that benefit from a clean, modern look with high visual presence.
The overall tone feels energetic and assertive, with a distinctly contemporary, motion-oriented slant. Its rounded geometry softens the weight, keeping it friendly while still projecting confidence and impact.
The design appears intended to deliver a modern, high-impact sans that feels fast and contemporary without becoming overly sharp or technical. Rounded shapes and open counters suggest an emphasis on clarity at large sizes while maintaining a distinctive, dynamic voice.
Spacing appears comfortable for display use, with consistent sidebearings that help the bold forms avoid clogging. The oblique angle is uniform across letters and figures, reinforcing a cohesive, directional texture in lines of text.