Sans Superellipse Simap 7 is a very bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Gala' by Canada Type, 'JH Flynn' by JH Fonts, and 'Song Composer JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, art deco, display, retro, dramatic, elegant, deco revival, impact, streamlining, title use, vintage signage, condensed, high-waisted, vertical stress, notched joins, rounded corners.
A condensed display sans with tall, columnar proportions and rounded-rectangle (superellipse) construction throughout. Strokes are heavy and largely uniform, with subtle contrast appearing mainly at curves and joins. Counters tend to be vertically oriented and tight, giving many letters a slit-like interior. Curves are smooth and controlled, while a number of terminals and junctions show small notches or pinches that sharpen the rhythm without introducing true serifs. Overall spacing is compact and the verticals dominate, producing a strong, poster-ready texture in lines of text.
Best suited to headlines, titles, posters, and brand marks where a strong vertical presence is desirable. It also works well for packaging and signage that aims for a vintage-modern or Deco-inspired voice. For body copy, it’s likely most effective in short bursts—subheads, pull quotes, and cover lines—where the condensed density reads as intentional styling.
The font projects a distinctly Art Deco, metropolitan feel—sleek, theatrical, and a little glamorous. Its tall silhouettes and streamlined bowls evoke vintage signage and period titles, while the dense black shapes add drama and confidence. The tone is stylish rather than casual, leaning toward statement-making headlines.
The design appears intended to deliver a streamlined, period-evocative display look built from rounded-rectangle geometry. By combining heavy strokes, tight counters, and controlled curvature, it prioritizes impact and a distinctive silhouette over neutral text readability.
In the sample text, the condensed width and narrow counters create a dark, continuous typographic color, especially in longer words. Rounded corners keep the forms friendly enough to avoid harshness, but the tight apertures and compressed spacing make it most comfortable at larger sizes where detail separation is clearer.