Sans Normal Efrif 1 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, modern, clean, friendly, sleek, airy, clarity, approachability, contemporary tone, readability, simplicity, rounded, monolinear, open apertures, soft terminals, geometric.
A lightly slanted, monolinear sans with rounded construction and smooth, continuous curves. Proportions are on the broad side with generous sidebearings and open counters, giving the alphabet an airy rhythm. Strokes remain even throughout with minimal contrast, and terminals are predominantly soft and clean, avoiding sharp finishes. Uppercase forms read simple and geometric, while the lowercase shows approachable, rounded shapes with clear bowls and straightforward joins.
This font suits UI and product surfaces where a clean, modern voice is needed, including navigation, labels, and short paragraphs. It also works well for branding systems, packaging, and contemporary editorial layouts where an airy, rounded sans can carry headlines and supporting text without feeling heavy.
The overall tone feels contemporary and calm, with a friendly neutrality that avoids either stark technical coldness or overt personality. Its gentle slant and open forms add a sense of motion and ease, making it feel informal enough for modern interfaces while still polished.
The design appears intended to deliver a modern, approachable sans that stays unobtrusive while maintaining clear, rounded letterforms. Its consistent stroke weight, open counters, and gentle slant suggest a focus on readability and a smooth, contemporary texture across both display lines and text settings.
The numerals match the same rounded, low-friction construction, with smooth curves on figures like 2, 3, 6, 8, and 9 and a clean, minimal 1. Across the sample text, spacing stays even and legibility remains strong thanks to the open apertures and uncluttered silhouettes.