Script Ifmad 12 is a regular weight, normal width, medium contrast, italic, very short x-height font.
Keywords: branding, packaging, social posts, headlines, quotes, friendly, casual, playful, expressive, retro, handwritten charm, approachability, display flair, signature feel, casual elegance, rounded, looping, bouncy, monoline-ish, smooth.
A flowing, right-leaning handwritten script with rounded bowls and continuous, brush-pen-like strokes. Letterforms use frequent entry and exit swashes, with open counters and looped constructions in many capitals and descenders. The rhythm is lively and slightly irregular in a natural way, with variable letter widths and generous internal curves that keep long words readable despite the cursive joins. Uppercase characters are prominent and decorative, while lowercase forms stay compact with short x-height and long, soft ascenders/descenders.
Works well for branding elements, packaging, and promotional graphics where a human, approachable voice is desired. It’s particularly suited to short headlines, pull quotes, invitations, and social media text where the decorative capitals and joins can be appreciated at larger sizes.
The font conveys an upbeat, personable tone—more conversational than formal. Its looping capitals and bouncy connections add a light, charming energy that feels welcoming and a bit nostalgic, like neat marker lettering on a café sign.
Likely designed to emulate smooth, confident penmanship with a controlled but lively cadence, balancing decorative script cues with everyday readability. The emphasis appears to be on expressive word shapes and charming capital forms rather than strict uniformity.
Caps have distinct, signature-like shapes with occasional cross-strokes and extended terminals that can become visual focal points at display sizes. Numerals follow the same handwritten logic, with rounded forms and simple, legible construction that matches the script’s stroke character.