Serif Normal Vures 12 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, luxury branding, packaging, posters, editorial, refined, fashion, classic, dramatic, elegance, editorial polish, luxury tone, display impact, classic revival, hairline serifs, crisp, elegant, sharp, high-waist.
A crisp display serif with pronounced thick–thin modulation and finely tapered, hairline serifs. Forms are built from rational, near-vertical stress and smooth, sculpted curves, producing a clean, editorial rhythm. Capitals feel tall and poised with generous internal space, while lowercase shows compact bowls and tidy joins that keep counters open at text sizes. Terminals and cross-strokes are slender and precise, giving the numerals and punctuation a polished, high-finish look.
This font shines in editorial headlines, pull quotes, and magazine-style typography where its contrast and fine detailing can be appreciated. It also suits luxury-oriented identities—beauty, fashion, jewelry, and boutique hospitality—especially for logotypes, packaging fronts, and high-end promotional materials. For long passages, it works best in well-spaced settings and quality print or high-resolution digital contexts.
The overall tone is refined and upscale, mixing classic bookish authority with a modern fashion sensibility. The extreme contrast and delicate details create a sense of luxury and drama, suited to premium branding and sophisticated layouts rather than utilitarian UI typography.
The design appears intended to deliver a contemporary take on a traditional high-contrast serif: elegant proportions, sharp finishing, and a composed rhythm that elevates titles and brand statements. Its delicate hairlines and crisp serifs prioritize sophistication and visual impact over rugged versatility.
Round letters (C, G, O, Q) read especially smooth and controlled, and diagonals (V, W, X, Y) end in sharp, confident points. The thin horizontals and serifs are visually prominent as a signature detail, suggesting best results where reproduction is clean and sizes aren’t too small.