Sans Normal Bavo 2 is a bold, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Molde' by Letritas and 'Modal' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social, friendly, casual, playful, approachable, quirky, display impact, approachability, informality, distinctive slant, rounded, soft, slanted, bubbly, compact.
This typeface is a heavy, rounded sans with a consistent reverse-leaning slant across capitals, lowercase, and figures. Strokes are low-contrast with smoothly curved terminals and generously rounded joins, giving letters a compact, inflated silhouette. Counters tend to be fairly tight, and many forms show slightly irregular, humanized shaping that keeps the rhythm lively rather than strictly geometric. The numerals are similarly weighty and rounded, matching the letterforms with solid, clear silhouettes and a unified slanted posture.
Well-suited to headlines, posters, packaging, and brand marks where a friendly, attention-grabbing voice is desired. It can also work for short bursts of copy—such as social graphics or promotional callouts—where its rounded forms and distinctive slant add character without relying on decorative details.
The overall tone feels upbeat and informal, with a cozy softness that reads as friendly and slightly mischievous. Its reverse-leaning slant and rounded massing add a distinctive, playful personality that can make short messages feel energetic and conversational.
The design appears intended to deliver a warm, approachable sans voice with a distinctive reverse-italic stance, prioritizing personality and impact over neutrality. Its rounded construction and compact proportions suggest a focus on display-driven communication that still remains readable at larger text sizes.
The slant is a defining feature and remains consistent across the alphabet and figures, helping the font feel cohesive in text. Because of the dense weight and tight counters, it presents best when given breathing room in size and spacing, where the rounded shapes and lively rhythm are most legible.