Serif Normal Vures 11 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, headlines, luxury branding, posters, elegant, refined, fashion, classic, luxury tone, editorial clarity, display impact, modern classic, hairline serifs, sharp terminals, delicate, high fashion, crisp.
This serif features a modern, high-contrast construction with hairline serifs and finely tapered joins. Curves are smooth and controlled, with round forms that feel slightly condensed by the strong thick–thin modulation. Terminals and serifs often resolve into sharp, wedge-like points, giving the letters a crisp, sculpted finish. Capitals read stately and formal, while the lowercase maintains a clean rhythm with slender stems and neatly drawn bowls; numerals follow the same refined contrast and upright stance.
Well-suited to magazine layouts, editorial headlines, and sophisticated branding where elegance and impact are priorities. It excels in display sizes for titles, pull quotes, and cover typography, and can work for short text blocks when printed or rendered at comfortable sizes where hairline details remain clear.
The overall tone is polished and luxurious, evoking contemporary editorial and fashion typography. Its sharp, precise detailing and glossy contrast create a sense of sophistication and formality, with a distinctly premium, boutique feel.
The design appears intended to deliver a contemporary, fashion-forward serif voice built on classical proportions, emphasizing dramatic contrast and finely cut serifs for a premium, high-end impression.
In text, the pronounced contrast and fine details create a lively sparkle, especially in larger sizes. The spacing appears balanced for display and editorial settings, with clear word shapes and a consistent, disciplined baseline presence.