Sans Other Amliy 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'PhotoWall' by DearType (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, event promos, playful, cartoon, quirky, punchy, friendly, display impact, playful branding, handmade feel, retro cartoon, chunky, bouncy, irregular, rounded, angular cuts.
A heavy, compact sans with chunky strokes and a deliberately irregular rhythm. The outlines are mostly monolinear, but the forms show casual, hand-cut geometry: rounded bowls and counters paired with abrupt wedges, notches, and angled terminals. Proportions vary from glyph to glyph, creating a slightly uneven baseline and width pattern that reads as intentional rather than accidental. The lowercase is simple and sturdy, with tight apertures and stout joins, and the numerals share the same blocky, slightly skewed construction.
Best suited to display settings where impact and character matter: posters, headlines, product packaging, playful branding, and short callouts. It works well for titles and logos that benefit from a handcrafted, comic-adjacent feel, and it’s less suited to small-size body text where the dense shapes and tight apertures may reduce clarity.
The overall tone is playful and bold, with a mischievous, cartoon-like energy. Its uneven shapes and cut-in angles evoke hand-drawn signage, kids’ media, and lighthearted display typography rather than formal editorial work. The strong silhouettes keep it confident and attention-grabbing even as the details stay quirky.
The design appears intended as a characterful display sans that trades strict consistency for personality. By mixing rounded construction with chiseled terminals and slight irregularity, it aims to feel handmade and energetic while remaining bold and legible at typical headline sizes.
The font’s personality comes from its alternation of soft rounding and sharp carved corners, plus small inconsistencies in width and stance that create a lively texture in words. In longer lines, the heavy weight and compact spacing can build a dense, poster-like color, so it tends to read best with generous tracking or at larger sizes.