Sans Normal Wigej 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Swiss 721' by Bitstream, 'Neue Haas Grotesk Display' by Linotype, 'CG Triumvirate' by Monotype, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: posters, packaging, headlines, logos, stickers, playful, friendly, rugged, retro, handmade, display impact, handmade feel, retro warmth, print texture, rounded, soft corners, chunky, textured, inked.
A heavy, rounded sans with chunky strokes and softened corners. Forms are built from broad curves and simple geometric shapes, with slightly uneven contours that create a worn, printed texture. Counters are generally open and generous for the weight, and terminals tend to be blunt and padded rather than sharp. Proportions feel lively and somewhat irregular across glyphs, giving the alphabet a hand-stamped rhythm while maintaining clear letter differentiation.
Best suited for short, high-impact text such as posters, headlines, brand marks, and packaging where its textured weight can do the work of illustration. It also fits playful signage, labels, and merch graphics that benefit from a friendly, screen-printed look.
The overall tone is warm and approachable, with a casual, slightly grungy edge that reads as handmade or screen-printed. Its bold presence feels cheerful and informal, leaning toward retro craft aesthetics rather than sleek modern minimalism.
The design appears intended to deliver a bold, approachable sans voice with deliberate imperfections, evoking printmaking or stamped lettering while staying highly legible. It prioritizes character and presence over precision, creating a distinctive display style that feels crafted and tactile.
The texture appears as small bite-like imperfections and speckling within strokes, which adds character at display sizes and can visually thicken in smaller settings. Round letters (O, C, G, Q) are especially full and soft, while diagonals (V, W, X, Y) keep the same stout, cushioned feel for consistent color.