Sans Normal Todam 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, posters, elegant, dramatic, refined, classic, display impact, luxury tone, editorial clarity, modern classic, high-contrast, flared, crisp, tapered, calligraphic.
This typeface features pronounced thick–thin modulation with crisp, hairline joins and sturdy vertical stress. Strokes often taper into pointed terminals and subtle flares, creating a sculpted, chiseled feel rather than continuous serif brackets. Counters are generally compact, with round forms drawn as tight ovals and verticals reading strong and straight; diagonals on letters like V, W, and X show sharp thinning toward the joins. The lowercase is compact with a traditional double-storey a and g, narrow apertures, and a relatively small x-height compared to the capitals, giving text a formal, high-contrast texture.
Best suited to headlines, decks, magazine-style layouts, and branding where high contrast can be shown at comfortable sizes. It can also work for short pull quotes and titling on packaging or invitations, where the crisp tapers and strong verticals add sophistication.
The overall tone is polished and dramatic, with a fashion/editorial sensibility. The sharp tapers and high contrast convey luxury and seriousness, while the steady proportions keep it composed and authoritative.
The design appears intended to deliver a modern, high-contrast display voice that bridges classic typographic elegance with sharper, more graphic terminals. Its forms prioritize visual drama and refinement, aiming to look confident and premium in prominent typographic roles.
At display sizes the fine hairlines and needle-like terminals become a key stylistic signature, producing a lively shimmer across lines of text. Numerals follow the same contrast pattern, with elegant curves and tight joins that reinforce the refined rhythm.