Sans Normal Budug 8 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Shelf' by 21Type, 'Niko' by Ludwig Type, 'Akagi' and 'Akagi Pro' by Positype, 'RyuGothic' by StudioJASO, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: ui text, body text, editorial, branding, signage, friendly, contemporary, approachable, casual, clean, versatility, readability, neutral tone, friendly tone, text clarity, humanist, open apertures, soft curves, even color, lively rhythm.
A clean sans with softly rounded construction and an even, low-contrast stroke. Curves are generous and smooth, with open counters and apertures that keep letters like c, e, and s airy and readable. Terminals are mostly straight or gently softened rather than sharply cut, producing a calm, steady texture in text. Proportions feel balanced and slightly humanist, with subtle width variation across letters and numerals that adds a natural rhythm without looking quirky.
It works well for UI and product copy, general body text, and editorial layouts where a neutral but warm voice is desired. The open shapes and even texture also make it suitable for signage and brand systems that need clarity without a stark, clinical look.
The overall tone is modern and approachable, leaning friendly rather than technical. Its rounded shaping and open forms give it a conversational feel that suits everyday communication while still reading as professionally neutral.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and comfort. Its softened geometry and open apertures aim to stay legible at text sizes while conveying a contemporary, friendly personality.
In the sample text the font maintains consistent spacing and a stable baseline, creating a smooth paragraph color. Numerals are clear and uncomplicated, matching the letterforms’ soft geometry and straightforward detailing.