Sans Superellipse Ogrik 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Kuunari' and 'Kuunari Rounded' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, industrial, compressed, assertive, retro, sporty, space saving, high impact, clarity, sturdy feel, modern utility, rounded corners, blocky, condensed, soft terminals, compact.
A compact, heavy sans with condensed proportions and rounded-rectangle construction. Strokes stay essentially monolinear, with broad, squared counters softened by generously rounded corners and terminals. Curves resolve into superelliptical bowls, giving round letters a squarish silhouette, while joins and intersections stay clean and blunt rather than sharp. Spacing and fit feel tight and efficient, producing a dense, vertical rhythm that reads strongly at display sizes.
Best suited to headlines, posters, and branding where a compact, high-impact voice is needed. It can work well for packaging, labels, wayfinding, and sports or event graphics, especially where space is tight and clarity at a glance matters. In longer paragraphs, its dense rhythm is more appropriate for brief callouts than extended reading.
The overall tone is forceful and utilitarian, pairing bold presence with softened edges. It suggests modern industrial labeling and retro athletic or arcade influences—confident, straightforward, and built to grab attention without feeling overly aggressive.
The design appears intended to deliver maximum visual weight in minimal horizontal space, using rounded-rect geometry to keep forms robust and friendly while maintaining a strong, attention-grabbing silhouette.
Round glyphs like O/Q and 0 lean toward squarish forms, and the simplified geometry keeps texture consistent across capitals, lowercase, and numerals. The design’s narrow set and sturdy shapes emphasize impact and legibility in short bursts more than in long, airy text.