Sans Normal Yidin 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: posters, packaging, headlines, kids, craft branding, handmade, playful, rugged, friendly, casual, handmade effect, warmth, informality, display impact, brushy, rounded, blunt, textured, lively.
A heavy, rounded sans with visibly brush-like edges and soft, blunted terminals. Strokes show slight wobble and edge texture, creating a hand-rendered impression while maintaining consistent overall skeletons and spacing. Counters are generally open and round, with simple geometric construction underneath the organic finish; curves are full and the joins are smooth, producing a sturdy, compact color on the page. The uppercase is broad and stable, while the lowercase keeps simple, single-storey forms and a clear dot on i/j, reinforcing an informal, approachable texture.
Well-suited to headlines, posters, packaging, and branding that benefits from a handcrafted, approachable feel. It can work for short blocks of copy in casual contexts, but the textured edges and dense weight are most effective when given enough size and spacing to breathe.
The font reads as energetic and homemade, with a warm, slightly roughened voice that feels tactile rather than mechanical. Its irregular edges add charm and spontaneity, giving text a friendly, poster-like presence without becoming chaotic.
Designed to combine a clean, rounded sans framework with an intentionally imperfect, brush-textured finish—aiming for the immediacy of hand lettering while retaining the predictability and readability of a structured typeface.
The textured outline and blunt terminals create strong ink presence at display sizes, while the consistent internal shapes help preserve legibility in short passages. Numerals share the same rounded, brushy treatment, keeping a cohesive tone across alphanumerics.