Serif Normal Muraf 2 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Callas', 'Cardillac', 'Contane', 'Contane Condensed', 'Contane Text Cnd', and 'Empira' by Hoftype (names referenced only for comparison).
Keywords: headlines, editorial, magazines, branding, packaging, luxury, fashion, refined, dramatic, elegance, impact, editorial voice, premium branding, modern classic, hairline serifs, ball terminals, crisp, calligraphic, high fashion.
This serif shows extreme thick–thin modulation with razor-fine hairlines and sharply tapered, bracketed-looking serifs. Curves are smooth and polished, with a pronounced vertical stress and tight, controlled joins that keep counters clean at display sizes. Capitals feel stately and slightly narrow in their inner shapes, while the lowercase combines crisp stems with round, generously modeled bowls; terminals often finish in pointed wedges or small ball-like details. Figures echo the same high-contrast rhythm, with elegant curves and delicate finishing strokes that read best when given space.
Best suited for headlines, deck copy, and prominent editorial typography where its contrast and detailing can remain intact. It also fits luxury-oriented branding, cosmetics and fragrance packaging, and sophisticated event materials. For longer passages, it will generally perform better in larger sizes with comfortable spacing to maintain clarity.
The overall tone is elegant and high-end, with a dramatic, runway/editorial sheen. Its sharp hairlines and sculpted curves convey sophistication and formality, leaning more toward luxury branding than everyday neutrality. The contrast and finishing details add a sense of poise and performance, making text feel curated and intentional.
The design appears intended to deliver a contemporary, fashion-forward take on a classic high-contrast serif, prioritizing elegance, crispness, and visual drama. Its proportions and delicate hairlines suggest a focus on display and editorial settings where refined letterforms are a key part of the aesthetic.
In the sample text, the dense black stems and very thin connecting strokes create a sparkling texture that can look striking at larger sizes but may become fragile in small settings or on low-resolution output. The design rewards generous leading and careful color management, as the contrast can make lines feel darker than their point size suggests.