Script Purew 2 is a regular weight, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, greeting cards, playful, retro, friendly, whimsical, crafty, hand-lettered feel, expressive display, friendly branding, brushy, bouncy, looping, rounded, informal.
A lively script with brush-like stroke modulation and clear thick-to-thin contrast. Letterforms are compact and vertically oriented, with rounded terminals, occasional teardrop ends, and a slightly bouncy baseline rhythm. Capitals are simplified and tall with gentle entry/exit strokes, while lowercase forms show frequent loops (notably in g, j, y) and soft, open counters that keep the texture readable. Overall spacing feels tight and rhythmic, with connections implied by flowing shapes even when letters don’t fully join.
Best suited to short, prominent text where its stroke contrast and looping forms can be appreciated—logos, product labels, café or boutique signage, invitations, greeting cards, and punchy headlines. It can also work for pull quotes or social graphics when set with comfortable tracking and generous line spacing.
The font conveys a cheerful, handmade personality—casual but polished enough for display. Its looped descenders and buoyant curves create a warm, personable tone with a hint of vintage charm, like hand-lettered signage or crafty branding.
Designed to emulate confident brush-pen handwriting with a consistent, display-forward rhythm. The goal appears to be an approachable script that feels handcrafted and energetic while remaining legible in common headline lengths.
Numerals follow the same hand-drawn logic, mixing upright structure with soft curves; the 8 and 9 are notably rounded and expressive. The uppercase set reads more like stylized initials than formal calligraphic capitals, helping headings feel friendly rather than ceremonial.