Sans Normal Lylah 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Good' by FontFont, 'Acto' by Monotype, 'Akwe Pro' by ROHH, 'June Pro' by Schriftlabor, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, retro, playful, impact, energy, approachability, display, rounded, compact, soft corners, forward-leaning, bulky.
A heavy, forward-leaning sans with compact proportions and rounded, bulging bowls. Strokes are thick and largely uniform, with smooth curves and softly blunted terminals that keep shapes sturdy rather than sharp. Counters are relatively tight, and the overall rhythm reads dense and energetic, with a slightly bouncy, informal geometry across capitals, lowercase, and numerals.
Best suited for large-scale display settings where impact is key—headlines, posters, and attention-grabbing marketing. It also fits bold branding and packaging, especially in contexts that benefit from a sporty, upbeat personality. For longer passages, it will be more comfortable at larger sizes with generous spacing.
The tone is bold and upbeat, combining a sporty urgency with a friendly, approachable softness. Its slanted stance and chunky silhouettes feel lively and promotional, leaning toward a retro athletic flavor rather than a formal or technical voice.
The design appears intended as an attention-first display sans that delivers maximum presence with a friendly, rounded construction and an energetic slant. It prioritizes bold silhouette and momentum over fine detail, aiming for clear, confident impact in promotional typography.
In text, the weight produces strong word shapes and high impact, while the tight internal spaces and compact apertures can begin to fill in at smaller sizes. The numerals match the letterforms with rounded massing and a consistent, emphatic presence.