Sans Contrasted Yati 7 is a regular weight, normal width, very high contrast, italic, normal x-height font visually similar to 'Athisthan' by Jipatype (names referenced only for comparison).
Keywords: editorial, headlines, fashion, branding, posters, elegant, dramatic, refined, display impact, luxury tone, editorial voice, italic emphasis, calligraphic, tapered, keen, airy, stylish.
A sharply italic, high-contrast design with a calligraphic, razor-cut feel. Thick strokes swell quickly into hairline terminals, creating crisp edges and long, tapered entry/exit strokes across many glyphs. Counters are generally open and smooth, with a slightly variable rhythm where some letters lean into narrower, more compressed shapes while others breathe wider. The figures and caps share the same poised contrast, with occasional needle-like diagonals and delicate horizontals that give the overall texture a bright, sparkling page color.
Best suited to display settings such as magazine headlines, fashion and beauty branding, campaigns, posters, and short emphatic pull quotes. It can work for brief text passages where a refined, high-contrast italic voice is desirable, especially at comfortable sizes and with adequate spacing.
The tone reads polished and high-end, with a runway/editorial sensibility. Its dramatic contrast and slanted momentum suggest sophistication and speed, leaning more toward expressive elegance than neutrality.
The design appears intended to deliver an elevated, contemporary-leaning italic voice that combines calligraphic sharpness with modern restraint. Its contrast and tapered details aim to create immediate visual drama while maintaining a controlled, editorial polish.
Several forms feature pronounced, fine hairline extensions and sharp joins that emphasize motion and precision; these details can become visually prominent at larger sizes. In text, the italic angle and contrast create a lively cadence, with strong emphasis in heavier strokes and a graceful shimmer from the hairlines.