Print Utrav 12 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, branding, headlines, playful, storybook, folksy, friendly, whimsical, handmade feel, playful display, storybook tone, friendly branding, soft serifs, bracketed, calligraphic, inked, lively.
A lively, hand-drawn serif with chunky stems, softly bracketed wedge-like terminals, and gently irregular stroke edges that suggest an inked tool rather than geometric construction. Proportions are compact and slightly condensed overall, with rounded bowls and tapered joins that add movement. The rhythm is intentionally uneven—counters, curves, and terminal angles vary subtly from glyph to glyph—while remaining cohesive enough for continuous text. Numerals match the letterforms with sturdy shapes and slight asymmetries, keeping the same handmade texture.
Works well for children’s titles, playful packaging, café or boutique branding, event posters, and editorial headlines where personality is prioritized. It can also serve short body copy in larger sizes, especially when paired with ample spacing to keep the dense texture from feeling crowded.
The tone is warm and informal, with a storybook charm that feels approachable and a little mischievous. Its textured, human cadence reads as crafted and expressive rather than polished or corporate, lending a playful voice to headlines and short passages.
The design appears intended to evoke a hand-rendered, print-like feel with soft serif cues—capturing the charm of lettering while staying structured enough for repeatable typesetting. It aims to deliver bold presence and a friendly, illustrative voice without relying on connected script forms.
Uppercase forms are sturdy and emblematic, while lowercase shows more characterful modulation (notably in the angled terminals and curved strokes), creating a pleasant contrast between sign-like caps and more conversational text. The heavy color and tight interior spaces mean it benefits from generous tracking and comfortable line spacing in longer settings.