Sans Normal Binuy 2 is a bold, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, sports branding, poster, vintage, punchy, industrial, condensed, space saving, high impact, headline clarity, signage utility, blocky, compact, sturdy, straight-sided.
A compact, straight-sided sans with heavy, even strokes and tightly controlled counters. The overall construction favors vertical stems and flattened curves, giving round letters a slightly squared, pressed feel. Terminals are mostly blunt and clean, with occasional angled joins and sharp interior cuts that add bite to the silhouettes. Spacing and widths are economical, producing a dense, efficient rhythm in text while maintaining clear letter separation.
Best suited for headlines, short bursts of copy, and high-impact typography where space is limited—posters, packaging fronts, labels, wayfinding, and promotional graphics. It can work for short paragraphs or captions when a condensed, forceful tone is desired, but its density will be most effective in display sizes.
The tone is assertive and workmanlike, with a faint retro display flavor reminiscent of sign lettering and condensed headlines. Its compressed shapes and blunt finishes feel practical and no-nonsense, projecting urgency and confidence. The slight squaring of curves adds a mechanical, industrial character rather than a soft or friendly one.
The design appears aimed at delivering maximum impact in a compressed footprint, balancing sturdy geometry with enough openness to stay readable. It prioritizes a consistent, solid rhythm for attention-grabbing text and brand statements, especially in vertical or tightly set layouts.
Uppercase forms read particularly tall and compact, and the numerals follow the same condensed, solid construction for strong consistency in mixed alphanumeric settings. The lowercase maintains a prominent x-height, helping legibility at smaller sizes despite the dense proportions.