Sans Normal Afmad 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida; 'Interval Next' by Mostardesign; 'Clear Sans Screen' and 'Clear Sans Text' by Positype; 'Core Sans A', 'Core Sans AR', and 'Core Sans E' by S-Core; and 'Larsseit' by Type Dynamic (names referenced only for comparison).
Keywords: branding, headlines, posters, product ui, advertising, modern, dynamic, clean, friendly, sporty, express motion, modern clarity, friendly geometry, headline impact, oblique, rounded, geometric, open counters, smooth curves.
A slanted sans with smooth, geometric construction and rounded terminals. Letterforms lean consistently forward with steady stroke thickness and minimal contrast, producing an even, contemporary texture. Bowls and counters are generous and open, with circular forms (like O and 0) reading as clean ellipses; joins are crisp but not sharp, keeping the overall silhouette soft. Uppercase proportions feel sturdy and straightforward, while lowercase forms stay compact and readable, with simple single-storey shapes where expected and clear, uncluttered apertures.
Well-suited for branding and marketing work that benefits from a sense of speed and forward momentum, such as sports, automotive, and tech-adjacent identities. It also performs strongly in headlines, posters, and short UI labels where clarity and a modern, dynamic voice are needed.
The overall tone is modern and energetic, with an italic rhythm that suggests motion and immediacy. Its rounded geometry keeps it approachable rather than austere, balancing a technical, contemporary feel with a friendly softness.
The design appears intended to deliver a clean, contemporary sans voice while using a consistent slant to add motion and emphasis. Its geometry and open counters suggest an aim for high legibility in short passages, paired with a confident, modern display presence.
Spacing appears comfortably open in the text sample, helping the slanted forms avoid crowding at display sizes. Numerals match the letterforms in weight and curvature, with smooth, rounded shapes that feel consistent alongside the capitals and lowercase.