Sans Normal Ormum 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Deansgate' by K-Type, 'Molecula' by Northeast Type Foundry, 'Air Superfamily' by Positype, and 'Cebreja' by Rafaeiro Typeiro (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, punchy, impact, clarity, modern branding, friendly geometry, geometric, rounded, clean, sturdy, open.
This typeface is a heavy, geometric sans with clean, low-contrast strokes and broadly rounded curves. Capitals are wide and stable with squared terminals and generous counters, while round letters like O, C, and G lean toward near-circular construction. Lowercase forms are simple and compact with a single-storey a and g, a short-armed r, and a straightforward, unmodulated s; spacing reads even and deliberate, producing a steady rhythm in text. Numerals are similarly robust, with rounded bowls and clear silhouettes that hold up at display sizes.
It performs best in short to medium text at larger sizes where its bold shapes and rounded geometry can read clearly—headlines, identity work, packaging, and wayfinding. In dense paragraphs it will feel strong and attention-grabbing, making it well suited to emphasis, labels, and UI moments that need high visual priority.
The overall tone is direct and upbeat, combining contemporary geometric structure with soft rounding that feels friendly rather than severe. Its weight and wide shapes give it a confident, poster-like presence without becoming ornamental.
The design appears intended to deliver a modern, geometric voice with maximum clarity and impact, balancing strong stroke weight with approachable rounded forms for contemporary branding and display typography.
Round characters show consistent curvature and thickness, and flat-sided letters (E, F, H, N) maintain a crisp, blocky architecture. The Q has a distinct tail that adds character while staying restrained, and the lowercase i/j dots are simple and solid, reinforcing the sturdy, no-nonsense feel.