Sans Normal Osbuy 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, pragmatic, impact, clarity, modern utility, approachability, geometric, rounded, chunky, clean, solid.
A heavy, geometric sans with broad, rounded curves and sturdy verticals that keep stroke weight visually consistent throughout. Counters are open and generously sized for the weight, with smooth circular bowls (notably in O, Q, and 0) and straightforward, minimally inflected joins. Terminals are predominantly flat and decisive, and the overall texture is dense but even, producing strong word shapes without fussy detailing.
Best suited to display applications such as headlines, posters, brand marks, and packaging where strong presence and quick readability are priorities. It also works well for short UI labels, navigation, and wayfinding when a robust, friendly voice is desired.
The tone is direct and energetic, with a friendly neutrality that reads as contemporary and utilitarian. Its rounded geometry softens the mass of the strokes, keeping it approachable while still feeling assertive and attention-grabbing.
The design appears intended to deliver maximum impact with minimal complexity: a bold, geometric skeleton, clean curves, and dependable, familiar letterforms optimized for clarity in large-scale typography.
Uppercase forms appear simple and stable, while lowercase keeps to familiar, highly legible constructions with single-storey shapes where expected and compact extenders. Numerals are bold and clear with ample interior space, supporting quick recognition at display sizes.