Slab Contrasted Ulsa 5 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lardent' by Colophon Foundry, 'Forrest' by Fenotype, 'Passenger Serif' by Indian Type Foundry, 'Bogue Slab' by Melvastype, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, confident, editorial, retro, athletic, industrial, impact, authority, readability, heritage, blocky, sturdy, bracketed, ink-trap hints, high impact.
This typeface presents as a robust slab serif with large, rectangular serifs and a compact, blocky construction. Strokes show clear, moderate contrast, with strong verticals and slightly lighter horizontals, creating a crisp, punchy rhythm in both uppercase and lowercase. Terminals and joints are clean and purposeful, with subtle bracket-like transitions that keep the heavy serifs from feeling overly abrupt. Counters are moderately open and the overall spacing reads even and stable, producing solid word shapes that hold up well at larger sizes.
It is well suited to headlines, mastheads, and campaign-style typography where impact and clarity matter. The strong slabs and controlled contrast make it a natural fit for branding, packaging, and editorial display settings, especially where a classic-but-forceful voice is desired.
The tone is assertive and traditional, with a distinctly editorial and poster-like presence. Its sturdy slabs and confident weight suggest heritage and reliability, while the sharp, graphic silhouette adds a sporty, attention-grabbing edge.
The design appears intended to deliver a bold, dependable slab-serif voice with enough contrast and shaping to stay crisp in display use. It prioritizes high-impact silhouettes and stable spacing for confident, attention-forward typography.
Uppercase forms feel monumental and headline-oriented, while the lowercase maintains a practical, readable structure with strong stems and clear differentiation. Numerals appear equally weighty and built for visibility, matching the letterforms without feeling decorative.