Slab Normal Vuvo 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, editorial, children's, friendly, handmade, approachable, playful, retro, soft slab, friendly text, retro warmth, informal charm, approachability, rounded, soft, informal, chunky, bouncy.
A rounded slab serif with soft, bulbous terminals and gently squared serifs that read as bold and cushiony rather than sharp. Strokes are low-contrast and largely monoline, with subtly irregular curves that give the letterforms a hand-drawn steadiness. Proportions are open and readable, with generous counters and a slightly bouncy rhythm across lines; round letters like O and e are full and smooth, while stems and arms keep a consistent, sturdy presence. Numerals follow the same friendly geometry, with simple shapes and rounded endpoints that maintain the overall texture.
Well-suited to branding and packaging where a friendly slab-serif voice is needed, as well as posters and display applications that benefit from its chunky, rounded presence. It can also work for editorial pull quotes, headings, and short passages where a warm, approachable texture is desirable.
The font conveys a warm, casual tone—cheerful and personable without becoming chaotic. Its softened slab details and slightly whimsical construction suggest a retro, handmade sensibility that feels inviting and easygoing.
The design appears aimed at delivering the sturdiness and readability of a slab serif while softening it with rounded terminals and an informal, hand-touched rhythm. The goal seems to be a versatile, characterful workhorse that feels personable rather than strictly utilitarian.
In text, the rounded serifs and softened joins create a dark-but-friendly color on the page, with clear word shapes and a mild, organic unevenness that keeps it from feeling strictly mechanical. The overall silhouette stays consistent across uppercase, lowercase, and figures, reinforcing a cohesive, informal voice.